The Slash Gen
The Slash Generation is not a demographic; it’s an integrative mindset. These are individuals who have grown up in or adapted to a world where the boundaries between online and offline, observer and observed, are almost non-existent. They navigate seamlessly between platforms, devices, and contexts, expecting the same fluidity from the brands they engage with. They are highly informed, deeply skeptical, and demand more than just a transactional relationship with brands—they seek a partnership.
The Slash Generation is not a demographic; it’s an integrative mindset. These are individuals who have grown up in or adapted to a world where the boundaries between online and offline, observer and observed, are almost non-existent. They navigate seamlessly between platforms, devices, and contexts, expecting the same fluidity from the brands they engage with. They are highly informed, deeply skeptical, and demand more than just a transactional relationship with brands—they seek a partnership.